Before Madison Avenue: Advertising in Early America is the subject of the upcoming fall conference at the American Antiquarian Society on November 4 and 5, 2011.  Additional papers on the same topic will be presented at the Library Company of Philadelphia, March 15 and 16, 2012.

This conference will offer an interdisciplinary look at the history of advertising in America through an examination of multiple industries, media forms, and historical periods.  Scholars will address the rise of modern consumer culture, the creation of consumers, marketing authority and celebrity, advertising the natural world, and the intersection of words and images in advertising.  Genres of print and artifacts to be addressed include Bibles, gift books, newspaper
images, prints, patent medicines, circus posters, daguerreotypes, photographs, and sensational advertisements.  This conference is sponsored by the Program in the History of the Book in American Culture and the Center for Historic American Visual Culture.

The full program and registration information is at: http://www.chavic.org/Upcomingconferences.htm

Please join us for this event!

Paul Erickson, Director of Academic Programs

Georgia B. Barnhill, Director, Center for Historic American Visual Culture

American Antiquarian Society
185 Salisbury Street
Worcester, MA 01609

perickson@mwa.org
gbarnhill@mwa.org

www.americanantiquarian.org
AAS blog:  http://pastispresent.org
Also at http://facebook.com/American.Antiquarian